International Issues

Advertising and Promotion

"Parties recognize that a comprehensive ban on advertising, promotion and sponsorship would reduce the consumption of tobacco products."
— World Health Organization Framework Convention on Tobacco Control

Big Tobacco's Relentless and Deceptive Marketing

Each year, the tobacco industry spends billions of dollars around the globe on advertising, sponsorships, and other forms of promotion.

The industry constantly loses customers because many current smokers quit smoking or die from tobacco-related diseases, and tobacco companies must attract a new generation of tobacco users to survive.

As a result, tobacco companies develop massive marketing campaigns to entice specific populations, such as women and children, to become long-term smokers.

Industry documents reveal that tobacco companies have carefully studied the habits, tastes and desires of their potential customers and use that research to develop products and marketing campaigns aimed at them.

Studies show that tobacco marketing successfully recruits new tobacco users, maintains or increases use among current users, reduces a tobacco user’s willingness to quit, and encourages former users to start using tobacco again

Fighting Back: Comprehensive Bans Work

Comprehensive bans on tobacco advertising, promotion and sponsorship are very effective at reducing tobacco use, especially among young people.

Partial advertising bans, such as restrictions on billboards are less effective and provide opportunities for tobacco companies to find new ways to market their products.

Article 13 of the Framework Convention on Tobacco Control (FCTC) requires Parties to the treaty to implement and enforce a comprehensive ban on tobacco advertising, promotion and sponsorship within five years of FCTC ratification.