The tobacco industry, under heightened pressure from a global tobacco control movement, is taking aim at developing countries unprepared to deal with its deadly products and deceptive marketing techniques. The result: A global tobacco epidemic of preventable death, disease and economic harm to countries and families.
Unless urgent action is taken, tobacco will kill 8 million people a year by 2030, 80 percent of them in developing countries. We know how to win the fight against tobacco. Science and experience have identified proven, cost-effective solutions that prevent kids from smoking, help smokers quit and protect non-smokers from the harmful effects of secondhand smoke.