Resources: Advertising and Promotion
Reports & Studies
The tobacco industry is constantly changing its marketing tactics to attract new customers and keep tobacco users loyal to particular brands.This document illustrates these tactics including traditional paid radio or magazine advertisements to sophisticated new uses of the internet, mobile phones, and other media.
Saffer H. (2000) Chapter discusses the impact of tobacco advertising and promotion and the impact of tobacco marketing bans on overall consumption.
ASH argues that tobacco is a highly unusual special case, with very serious health implications. This justifies intervention to control the marketing of the product, and if a Government receives a mandate to act, we as a society have expressed a collective wish to see the tobacco industry restrained.(1997)
Monograph 19 provides a critical, scientific review and synthesis of the current evidence regarding the power of the media, both to encourage and to discourage tobacco use. It is the most current and comprehensive summary of the scientific literature on media communication in tobacco promotion and tobacco control. (2008)
A “How-to” Guide for Conducting Compliance Studies of Point of Sale Advertising & Product Display; Outdoor Advertising; and Product Packaging
A “How To” Guide for Conducting Compliance Studies of Point of Sale Advertising; Outdoor Advertising & Product Display; and Product Packaging.