Resources: Marketing

Case Studies

Jakarta, Indonesia: Advocates and Fans Demand Removal of Tobacco Sponsorship

In early April 2010, tobacco control advocates discovered that international singing star and American Idol winner Kelly Clarkson’s April 29th concert in Jakarta, Indonesia was being sponsored by an Indonesian tobacco company.  Over a two day period, fans of Clarkson and advocates posted hundreds of comments on Clarkson’s Facebook page and Twitter account and sent more than 1900 e-mails to the singer’s management company asking her to drop the tobacco sponsorship. On April 22, 2010 Clarkson’s concert promoter in Indonesia announced that the LA Lights sponsorship and promotions would be removed from the concert.

Jakarta, Indonesia: Advocates Protest Alicia Keys Concert Sponsored by Tobacco

In July 2008, tobacco control advocates discovered that U.S. recording artist Alicia Keys’ image and music was being exploited by Philip Morris International (PMI) to sell cigarettes. Keys’ Indonesian concert was advertised as “A Mild Live Production,” A Mild being a popular Indonesian kretek cigarette brand produced by PMI’s Indonesian subsidiary, Sampoerna. After being informed of the sponsorship, Keys moved quickly to ensure that the tobacco sponsorship was removed and that her image was no longer associated with the tobacco product.