Corporate Social Responsibility
The tobacco industry attempts to legitimize itself with policy makers and the public by maintaining corporate social responsibility (CSR) programs. By funding so-called "socially responsible" activities, the tobacco industry strives to counter the negative attention surrounding its deadly products and to build goodwill among policymakers and the public.
Ultimately the industry's CSR programs:
- Serve the industry's political interest by preventing effective tobacco control legislation.
- Marginalize public health advocates.
- Preserve the industry's access to youth and other market segments.
- Create allies and preserve influence for the industry among policymaking and regulatory bodies.
- Defuse opposition from the public.
- Bolster industry credibility.