Tobacco companies sponsor events, organizations, and activities to promote the use of tobacco to their target customers/consumers. Sponsorships include parties, concerts, sports teams, and sporting events that deceptively associate tobacco with desirable places, situations or physical qualities. When sponsorship is not included in tobacco advertising bans, the industry uses sponsorships to advertise their products often without the requirement of accompanying health warnings.

When bans on tobacco sponsorship are not in place to protect consumers, advocates must work to inform the public and policy makers of the harmful impact these sponsorships have on consumers.