Marketing
Advertising and Promotion
The tobacco industry engages in comprehensive marketing strategies to create the impression that tobacco use is widespread, socially acceptable and glamorous. Their marketing campaigns include the use of direct and indirect marketing tactics.
Direct advertising includes placing ads in broadcast, print, and outdoor venues. Indirect advertising are methods such as brand stretching, product placement, and point of sale - where tobacco companies concentrate much of their advertising though product displays and product sales promotions.
When comprehensive advertising bans are not in place to protect a population, advocates must make the public and policy makers aware of the clever tactics that the tobacco industry uses to attract users.
Tobacco Advertising Galleries
Browse the following ad galleries to see how the tobacco industry markets their deadly products:
- Campaign for Tobacco-Free Kids. Tobacco Ad Gallery
- Roswell Park. Pollay Tobacco Ad Collection.
- Stanford School of Medicine. Not a Cough in a Carload. Online exhibit of U.S. tobacco advertisements created between the late 1920s and the early 1950s.