Industry Profiles


Although transnational tobacco companies operate in most countries, their strategies and tactics differ in each country and are influenced by a variety of factors including the types of tobacco companies already present in a country, the target markets, and the tobacco control policies in place.

Profiles for each country and region include the following information:

  • Current market shares of tobacco companies
  • Corporate structure of ownership related to parent and local subsidiary companies
  • Types and quantity of tobacco products sold
  • Plans for and trends in tobacco product launches
  • Tobacco advertising, promotion and sponsorship including so-called "corporate social responsibility" sponsorships and activities
  • Tobacco company efforts to undermine tobacco control policies