Industry Profiles

Tobacco Companies

Transnational tobacco companies are increasingly dominating the tobacco industry in developing countries.

Because of the money and expertise it brings, a transnational company's entry into a new market increases competition for market share by existing national tobacco companies and makes the task of tobacco control advocates more difficult.

Understanding these companies provides insights into strategies they use to maximize profits and hook new users.

These include cutting costs by streamlining manufacturing, global distribution, and marketing; and acquiring, launching and marketing new brands in emerging markets.

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