Global Epidemic



  • One-third of Indonesians smoke (36 percent), with 67 percent of men and 4.5 percent of women smoking some form of tobacco.
  • Among youth (age 13-15), 20 percent smoke cigarettes, including 41 percent of boys and 3.5 percent of girls.
  • The majority of smokers in Indonesia (80 percent) smoke kreteks, clove-flavored cigarettes.

Health Consequences

  • Smoking kills at least 225,000 people each year in Indonesia.
  • Among youth (age 13-15), 78 percent are exposed to secondhand smoke in public places and 69 percent are exposed to secondhand smoke at home.

Tobacco Industry

Indonesia is the fifth largest tobacco market in the world. Major tobacco companies in Indonesia include Sampoerna (Philip Morris International), Gudang Garam, Djarum, and Bentoel (British American Tobacco). These top four companies dominated the Indonesian tobacco market with close to 75% of the total market share. In 2010, over 181 billion machine manufactured cigarettes were sold in Indonesia.

FCTC Status

Indonesia is the only WHO member state in Southeast Asia that has not ratified the Framework Convention on Tobacco Control. A 2009 national health law designates tobacco as an addictive substance.

Tobacco Control Policy Status

Smoke Free Places: The national Health Law prohibits smoking on public transport and in the following public places: healthcare facilities, educational facilities, children’s playgrounds, and religious places. In other types of public places and in workplaces, designated smoking areas must be provided. However, the realization of smoke free places and smoking-restricted places requires, by national law regarding local autonomy, passage of laws by local governments. The national law does not set a deadline by which local governments must act, and some local governments have passed legislation while others have not.

Tobacco Advertising, Promotion and Sponsorship: Tobacco advertising and promotion is allowed in Indonesia, with certain restrictions. Tobacco advertising on TV and radio may take place between the hours of 21:30 and 05:00 local time. All advertisements however may not show, among other things, cigarettes, the shape of cigarettes, tobacco product branding, or smoking. There are further restrictions on print and outdoor advertising. The law additionally prohibits the distribution of free and discounted tobacco products, tobacco products as prizes, and the brand stretching of tobacco products. Many forms of tobacco sponsorship are prohibited; however, charitable donations are permitted as long as trademarked names and logos and brand images are not used.

Tobacco Packaging and Labeling: The current regulations require one text warning (“smoking can cause cancer, heart attacks, impotence, and disturbances to pregnancy and fetal development”) on all smokeable tobacco product packages. The warning must be displayed on one principal display area, which in practice is the back of the package. Warnings must be in black 3mm type surrounded by a 1mm border. Currently, health warnings are not required on smokeless tobacco product packages. Pursuant to a 2011 Constitutional Court decision, pictorial health warnings are required under the Health Law passed in 2009. Under new regulations issued in December 2012 and a Ministry of Health decree issued in April 2013, all tobacco product packaging must bear health information statements beginning in April 2014 and pictorial health warnings beginning in June 2014.

Tobacco Taxation and Prices: The World Health Organization recommends raising tobacco excise taxes so that they account for at least 70 percent of retail prices. Tobacco excise taxes in Indonesia are well below these recommendations.

Updated: April 2014