Tobacco killed one hundred million people worldwide in the 20th century. Without urgent action, it will kill one billion people in the 21st century.
The Campaign for Tobacco-Free Kids supports governments and non-governmental organizations around the world in promoting and implementing public policies proven to reduce tobacco use. We are a partner in the Bloomberg Initiative to Reduce Tobacco Use, which focuses on low- and middle-income countries where more than 80 percent of tobacco-related deaths will occur in the coming decades.
The Campaign for Tobacco-Free Kids is also a founding member of the Framework Convention Alliance. This coalition of more than 350 organizations from more than 100 countries supports effective implementation of the World Health Organization Framework Convention on Tobacco Control, an international treaty.
As part of the Bloomberg Initiative to Reduce Tobacco Use, we focus on the following countries: