Global Epidemic


  • In Brazil, approximately 17 percent of adults smoke.
  • One-fifth of men (22 percent) and 13 percent of women smoke.
  • Among youth (age 13-15) in Rio de Janeiro, the second largest city in Brazil, 12 percent currently smoke cigarettes, including 9 percent of boys and 13 percent of girls.
Health Consequences
  • Smoking kills at least 137,000 people annually in Brazil.
  • One quarter (24 percent) of adults report exposure to tobacco smoke in the workplace.
  • Among youth (age 13-15) in Rio de Janeiro, one-half are exposed to secondhand smoke in public places and more than one-third (35 percent) are exposed to secondhand smoke at home.
Tobacco Industry

British American Tobacco dominates the Brazilian cigarette market with 86 percent of the cigarette market, followed by Philip Morris International with almost 10 percent of the market. In 2008, over 90 billion cigarettes were sold in Brazil. Illicit trade is a major problem and accounted for approximately 28 percent of total sales (legal and illegal) in 2008, equivalent to nearly 36 billion cigarettes.

Framework Convention for Tobacco Control (FCTC) Status

Brazil ratified the WHO Framework Convention on Tobacco Control on November 3, 2005.

Tobacco Control Policy Status

Smoke-Free Environments: Brazil was one of 5 countries in Latin America to implement a comprehensive smoke-free law in 2011. The national law enacted a complete ban on smoking in all indoor public places.

Bans on Advertising, Promotion, and Sponsorship: Brazil bans tobacco product sponsorship of cultural and sporting events and most forms of direct advertising and promotion. A ban on tobacco product advertising at the point of sale was signed into law in 2011.

Health Warnings on Tobacco Packages: Tobacco products must carry a graphic warning covering 100% of the back side of a package and one of its lateral sides. The addition of a 30% text warning label will be required from 1st January 2016. Brazil was the first country in the world to ban misleading descriptors such as "light" and "low-tar."

Tobacco Taxation and Price: A new tobacco tax structure begins in May 2012 and introduces two different systems: a 45% ad valorem tax in retail price or a mixed system with both ad valorem and specific rates. It gradually eliminates the distinction between cigarette types, gives the Executive Branch authority to set a minimum retail price, and provides a detailed roadmap for implementing tobacco tax increases over the next four years.

Updated: August 2013