Global Epidemic


  • In Brazil, approximately 17 percent of adults smoke.
  • One-fifth of men (22 percent) and 13 percent of women smoke.
  • Among youth (age 13-15) in Rio de Janeiro, the second largest city in Brazil, 12 percent currently smoke cigarettes, including 9 percent of boys and 13 percent of girls.
Health Consequences
  • Smoking kills at least 137,000 people annually in Brazil.
  • One quarter (24 percent) of adults report exposure to tobacco smoke in the workplace.
  • Among youth (age 13-15) in Rio de Janeiro, one-half are exposed to secondhand smoke in public places and more than one-third (35 percent) are exposed to secondhand smoke at home.
Tobacco Industry

British American Tobacco dominates the Brazilian cigarette market with 86 percent of the cigarette market, followed by Philip Morris International with almost 10 percent of the market. In 2008, over 90 billion cigarettes were sold in Brazil. Illicit trade is a major problem and accounted for approximately 28 percent of total sales (legal and illegal) in 2008, equivalent to nearly 36 billion cigarettes.

Framework Convention for Tobacco Control (FCTC) Status

Brazil ratified the WHO Framework Convention on Tobacco Control on November 3, 2005.

Tobacco Control Policy Status

Smoke-Free Places: In Brazil, smoking is prohibited in all enclosed public places and the vast majority of enclosed workplaces. Smoking is prohibited in aircraft and vehicles of public transportation. However, it is unclear whether public transport includes trains and taxis.

Tobacco Advertising, Promotion and Sponsorship: Tobacco advertising and promotion is prohibited, with a sole exemption granted for the display of the products at the point of sale. Tobacco product sponsorships of cultural or sporting activities are prohibited.

Tobacco Packaging and Labeling: Tobacco products must carry graphic health warnings covering 100 percent of the back side and 100 percent of one side of the packages. Beginning in January 2016, an additional text warning must cover 30 percent of the lower part of the front side of the packages. Brazil was the first country in the world to ban misleading terms such as “light” and “low-tar”, but misleading figurative or other signs (e.g., colors, numbers) are not prohibited.

Tobacco Taxation and Prices: The World Health Organization recommends raising tobacco excise taxes so that they account for at least 70 percent of retail prices. Tobacco excise taxes in Brazil are well below these recommendations.

Updated: April 2014