About Us

The Bloomberg Initiative to Reduce Tobacco Use

At a Glance

Tobacco kills more than 14,000 people every day. Unless urgent action is taken, tobacco will kill 8 million people a year by 2030, 80 percent of them in developing countries.

To address this global public health crisis, Michael R. Bloomberg, philanthropist and mayor of New York City, has launched a $375 million initiative to combat tobacco use in low- and middle-income countries, where more than two-thirds of the world's smokers live.

Partners and Grants

The Campaign for Tobacco-Free Kids has been designated as one of five partner organizations to coordinate activities under this initiative, working with governments and non-governmental organizations to implement effective measures to reduce tobacco use.

Other partners in this initiative are the Centers for Disease Control and Prevention Foundation, the Johns Hopkins Bloomberg School of Public Health, the World Health Organization and the World Lung Foundation.

As part of this initiative, the Campaign for Tobacco-Free Kids provides legal, media, and research support to governments and non-governmental organizations around the world to assist in promoting, adopting and implementing tobacco control policies.

Also as part of this initiative, the Campaign for Tobacco-Free Kids and the International Union Against Tuberculosis and Lung Disease are working together to provide grants to governments and non-governmental organizations in low- and middle-income countries to accelerate progress in tobacco control.